ABOUT THE BRAND
Kim Peterson is building the first one stop shop for moms who desire an online business. Multiple course options & PDFs. 1-1 support and consulting. There will be a range of courses from vagus nerve & nervous system support, online business and managing mommy overwhelm. Kim Peterson Co is the to-go place for moms who want to build an online biz!
THE GOAL
The goal was to capture Kim's essence, which is a blend of "grandma's vibe" style with a touch of sassiness, fun, friendliness, and extroversion, truly reflecting her identity.
THE LOGO
The logo embodies the inspired, empowered, educated, and refined aspects of the brand, and serves as a perfect complement to the graphic elements. Together, they create a harmonious balance, and effectively communicate the core values and character of the brand.
A sassy, fun, and creative flair, combined with a cozy & warm ambiance.
This unique blend helps the brand to authentically represent it's essence and effectively connect with the audience.
THE VISUAL IDENTITY
To enhance the brand's visual identity and add more personality, we incorporated personalized elements into our visual communication. These elements are vibrant, colorful, and unique, enabling numerous combinations that complement the brand's identity and help create an outstanding visual presence, allowing us to better connect with our audience and convey our essence.
THE DESIGN ELEMENTS
To enhance the brand's visual identity and add more personality and richness, we incorporated personalized elements into the visual communication.
These elements are vibrant, colorful, and unique, enabling numerous combinations that complement the brand's identity and help create an outstanding visual presence. This approach also enhances the overall vibe, allowing the brand to better connect with their audience and convey it's essence.
"Working with Julia was the most exciting experience. My baby business has a full look now and it's beautiful. I love it. I feel Julia took all my wild ideas and made it into one cohesive brand. It's amazing, I'm blown away with all of the things. I honestly didn't think it was possible to do that. I couldn't be more amazed."
- Kim Peterson
Thank you! - Obrigada!
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